Sam Wills
Modern soul with a heartbeat, built for forest evenings
A UK soul singer, songwriter and producer with serious pedigree, Sam has spent the last few years becoming one of the most talked-about voices in contemporary British soul. His debut album Breathe (2021) introduced a sound thatâs smooth, intimate and emotionally direct â and when âTraingazingâ took off, it confirmed what live audiences already knew: these songs land. Since then, heâs continued to evolve, with Speak (2025) pushing deeper into themes of love, loss, escape and acceptance, all wrapped in warm production and that unmistakable, velvet-leaning vocal.
Heâs also a sought-after collaborator behind the scenes â working across modern R&B, soul and electronic spaces â which gives his music a rare polish without ever losing its human edge. In short: heâs not just writing pretty songs, heâs building worlds.
At Good Vibrations Society, Sam Wills is tailor-made for one of those âremember this foreverâ slots: a glowing early-evening set as the sun dips through the trees, or a late-night moment where the bass feels soft, the melodies feel close, and the whole forest turns into a shared exhale. Expect slow-burn grooves, huge choruses youâll catch yourself singing back at camp, and a sense of connection that fits the festivalâs spirit down to the ground.
