Modern soul with a heartbeat, built for forest evenings

A UK soul singer, songwriter and producer with serious pedigree, Sam has spent the last few years becoming one of the most talked-about voices in contemporary British soul. His debut album Breathe (2021) introduced a sound that’s smooth, intimate and emotionally direct — and when “Traingazing” took off, it confirmed what live audiences already knew: these songs land. Since then, he’s continued to evolve, with Speak (2025) pushing deeper into themes of love, loss, escape and acceptance, all wrapped in warm production and that unmistakable, velvet-leaning vocal.

He’s also a sought-after collaborator behind the scenes — working across modern R&B, soul and electronic spaces — which gives his music a rare polish without ever losing its human edge. In short: he’s not just writing pretty songs, he’s building worlds.

At Good Vibrations Society, Sam Wills is tailor-made for one of those “remember this forever” slots: a glowing early-evening set as the sun dips through the trees, or a late-night moment where the bass feels soft, the melodies feel close, and the whole forest turns into a shared exhale. Expect slow-burn grooves, huge choruses you’ll catch yourself singing back at camp, and a sense of connection that fits the festival’s spirit down to the ground.